Google Analytics Standard Vs Google Analytics 360

Google Analytics has two tiers, one that’s free and one that’s $150k per year.
The free version of Google Analytics will be able to handle just about anything and will be perfect for 99.9% of the businesses. At it’s core, Google Analytics Premium is a new web analytics from Google, designed specifically for enterprises.

Data encrypted inside a private networkAdvertising Reports
Campaign Measurement
Cost Data Import
Mobile Ads Measurement
Remarketing
Search Engine Optimization
Advanced Segments
Annotations
Content Experiments
Dashboards
Custom Reports
Real-Time Reporting
Audience Data & Reporting
Browser / OS
Custom Dimensions
Flow Visualization
Map Overlay
Mobile Traffic
Social Reports
Traffic Sources
Universal Analytics
API
Filters
User Permissions
App Profiles
App-Specific Metrics and Dimensions
Crash & Exception Reporting
Google Play Integration
iOS and Android SDKs
Product Integrations
Attribution Model Comparison Tool
Data-Driven Contribution
Ecommerce reporting
Goals / Goal Flow
Multi-Channel Funnels
Alerts
Intelligence Events
Event Tracking
In-Page Analytics
Site Search
Site’s Speed Analysis

Google Analytics Comparison Chart

Support	Google Analytics Standard	Google Analytics 360
Targeted Users	Individuals and small to medium-sized companies	Larger enterprises who need it all
Multiple data collection options across websites, apps, and internet-connected devices

Data access via mobile app, API, email notifications, and more

Advanced site and app reporting and segmentation (including real-time and user-centric reporting)

Native data onboarding integrations with AdWords, AdSense, Search Console(formerly Webmaster Tools), and DoubleClick AdExchange

Native data onboarding integrations with DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search	N/A

Native remarketing integrations with AdWords and the Google Display Network

Native remarketing integrations with DoubleClick Bid Manager	N/A

Cost	Free (plus, recommended support and services)	$150,000/year for technology


Integration with Google BigQuery
Funnel reporting	Basic	Advanced, customizable funnel reporting
Attribution modeling	Basic	Advanced, including data-driven model
Cross-property roll-up reporting	N/A
Number of views per web property	Max 200	Max 400
Custom dimensions and metrics per property	20 custom dimensions and metrics	200 custom dimensions and metrics
Data freshness	Not guaranteed	Guaranteed 4 hours under SLA (usually faster)
Unlimited data	N/A
Unsampled reporting	N/A
Access to raw data	N/A
User and account administration
Implementation services	N/A
Support and services	Self-service Help Center and community forums	Enterprise-level service, support, and SLAs
Payment options	Free	Invoiced monthly